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"You have to do your taxes; you have to go to work;and you really should go to the gym. But you never have to play a game, and let’s be honest, oftentimes you shouldn’t."
Yu-Kai Chou, author of Octalysis.
Yet games still manage to attract players to voluntarily participate, sometimes even sacrificing sleep and health.
Attract, engage and retain
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Attract new customer groups through gamification marketing.
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Create multi-channel campaigns across the web, social media, or even in-store.
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Craft an impressive brand experience that leaves a lasting impression
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Foster loyalty through rewards for customers.
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Analyze and gain deeper insights into customers through gamification participation.
Omnichannel Interactive Gamification
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Branding through Gamification
Create and edit games that reflect the brand's identity, enhancing customer recognition and engagement.
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Comprehensive Statistical Data
Track data based on relevant metrics to gain insights into customer behavior and preferences, allowing for the implementation of effective and precise gamification strategies.
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Effectiveness
Analysis
Monitor and evaluate the effectiveness of campaigns with real-time statistics, optimizing interaction levels and achieved results.
04
Omni-Platform Integration
Deliver games via Zalo, WhatsApp, Facebook, chatbots, websites, popups, and more.
Game Library with a Variety of Templates
Lucky wheel, daily login, prize shake, memory match, and many other game types, ready to cater to all types of customer segments
Strengths of Using Gamification Services with AntGames
Implement omnichannel campaigns through CRM integration software
Understand player psychology
Extensive experience in customer service industry
Comprehensive support for campaigns even after launch
Steps to Create a Successful Gamification Campaign
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Identify the business goals and customer challenges, listing the key metrics to monitor.
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Select a game type that aligns with your goals: lucky spin, trivia quiz, raffle ticket, or reward-based missions.
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Customize gameplay rules, number of turns, and attractive rewards.
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Based on the analytical model, design and integrate the brand's key elements into the player's journey while interacting with the game.
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Establish a professional process for handling requests.
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Provide a customer support team to answer questions and manage in-game information.
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Optimize brand campaigns to maximize effectiveness.
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A real-time dashboard to monitor and promptly track operational performance.
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Regular in-depth reports with specific data help the brand clearly understand customer behavior and psychology during the Gamification campaign.
FAQ
What is AntGames gamification service? The gamification service is a tool that allows users to create, customize, and launch gamification campaigns using pre-built templates. It simplifies the process of engaging customers through interactive and rewarding experiences.
Why is gamification so popular? To get started, sign up for an account, choose a template that suits your campaign goals, customize the content and design to match your brand, and then launch your campaign across your chosen channels.
What types of templates are available? The tool offers a variety of templates, including quizzes, challenges, loyalty programs, leaderboards, and more. Each template is designed to meet different marketing objectives, such as increasing engagement, driving sales, or enhancing customer loyalty.
Can I customize the templates? Yes, all templates are fully customizable. You can modify text, images, colors, and other design elements to align with your brand identity and campaign goals.
Do I need any technical skills to use the tool? No technical skills are required. The tool is user-friendly, with a simple interface and intuitive customization options, making it accessible for users of all experience levels.
How can I measure the success of my gamification campaign? The tool includes built-in performance analytics that track key metrics, such as engagement rates, participation levels, and conversion rates. These insights help you evaluate the effectiveness of your campaign.